Have you ever felt like just another number at a big bank? We’ve all been there, swiping or tapping on our phones for quick transactions. But when it comes to significant financial decisions — like applying for a first home loan or planning for retirement — you deserve more. You need a personalized banking experience, someone who truly understands your unique goals and dreams. That’s where TFNB Your Bank for Life steps in. We’re here to make banking personal again, with real relationships and support that go beyond the screen.
Curious about what it truly means to bank with a community bank like TFNB?
Faith, Family, and Finances
Let’s reflect on a recent Baylor football game to unpack who we are. During a halftime interview, Baylor Bears announcer John Morris asked TFNB’s SVP of Strategic Initiatives and Business Development, Jason Lavender, what sets TFNB apart from big-box banks. Without hesitation, Lavender replied: “Faith, family, and finances.” These aren’t just words to us; they’re the core of who we are. As a true community bank, we can focus on the very values that help us create a different kind of banking experience — one that’s not built on self-profit but rather on integrity, personal relationships, and a genuine commitment to our Central Texas community.
We believe in being more than just a bank; we’re here to be a positive force for our customers and our hometowns, connecting with people on a level that goes far beyond traditional banking. We don’t just talk about our values — we live them daily.
Take New Zion Missionary Baptist Church, a century-old congregation whose deteriorating building needed replacement. We partnered with them to make the numbers work — their members rallied to pledge an amount to qualify for the TFNB loan. As Pastor Darrell Abercrombie noted during our loan closing, “This isn’t just for us – it’s for the next generation to have the building and a place for their community to enjoy.”
At TFNB, we understand that our success is intertwined with the success of those we serve.
Listen as TFNB’s Jason Lavender shares what makes our approach unique in this exclusive interview.
Not Just Another Transaction — A Relationship For All Generations.
Every bank can offer you a checking or savings account. Still, at TFNB Your Bank for Life, we offer you something bigger: a genuine relationship with people who know your name and have a vested interest in your entire family. Our personal bankers take the time to sit down with you to understand your goals and are committed to helping you achieve them. When you call us, you’re speaking to a local banker who understands your community, not an overseas call center that treats you as just another transaction.
We’re not just in the business of handling accounts; we believe in creating partnerships that last for generations.
Take the Westerfeld family, for example. This Central Texas family has been farming in McLennan County for generations. When one man decided to bank with TFNB, he didn’t just choose a bank for himself; he passed on that same legacy of trust and partnership to his son and grandsons.
Their story is a powerful testament to the lasting relationships we build. Through the years, TFNB has supported the Westerfelds with tailored banking solutions that have helped them navigate challenges and seize opportunities in their farming endeavors.
Watch the Westerfeld story to see how our commitment to personalized service has impacted their family across generations.
Taking Action, Making Impact
While some banks give back to the community in small ways, TFNB Your Bank for Life takes it to another level — we created our own non-profit to help others. Just recently, our Charity Champions program celebrated its 10th season serving non-profits in Central Texas! For a full decade, we’ve spotlighted the unsung heroes of our hometowns — non-profit organizations that work tirelessly to enhance our community’s quality of life.
Through our Charity Champions program, we proudly partner with these local nonprofits, helping them strengthen their reach and deepen their impact. This initiative reflects our belief that community involvement isn’t just a “nice to have” — it’s a vital part of who we are.
We believe this commitment to our local community draws other organizations who share the same values as us. Recently, Baylor Athletics renewed its financial partnership with us, a decision that speaks volumes about our shared dedication to the Central Texas community. This renewal is a testament to TFNB’s investment in local initiatives and our role as a trusted partner in fostering positive change.
At TFNB, we’re committed to leading by example and creating change that lasts. We believe in letting our actions speak louder than words, and we invite you to join us in our mission to uplift our community.
Keeping Your Money Where It Matters — Right Here at Home
Experience a Different Kind of Banking with TFNB Your Bank for Life
If you’re ready for a banking experience that values relationships, community, and integrity, TFNB is here to make it happen. We’re not just another bank — we’re a partner dedicated to building a better future for you and our community. Come see the difference faith, family, and finances make at a bank that puts people first.
Become part of our family and discover why so many Central Texans have chosen to partner with us for over 135 years. Visit us online or at one of our convenient locations in McGregor, Waco, or Woodway/Hewitt. We look forward to welcoming you.
If you have any questions or would like to know more about our banking solutions, contact us at 254-840-2836
