Since 1889, TFNB has been a pillar of financial stability in Central Texas. Families have entrusted us with their hard-earned money for generations, a testament to the deep and lasting relationships we build. This unwavering commitment to our community is what drives us to provide exceptional service, innovative solutions, and a positive impact on the places we call home.
But what has allowed us to flourish for over a century? The answer lies in the foundation of TFNB: our core values.
These values aren’t just words on a plaque in the lobby; they are the guiding principles that inform every decision we make, every interaction we have, and every action we take. They are the essence of TFNB Your Bank for Life’s culture, woven into the fabric of who we are. Today, as we celebrate our momentous 135th anniversary, we take a moment to reflect on the core values that define who we are:
Commitment: A Long-Term Partnership
Commitment is the cornerstone of our culture. We are committed to fostering long-term, trusted relationships with our customers. We believe in being your financial partner throughout your life’s journey, from opening your first savings account to planning for retirement. As your life evolves, so do your financial goals. We offer a variety of products and services to help you achieve them at every stage. This commitment manifests in various ways:
- Customer-Centric Focus: Unlike some banks, you’re not just a number at TFNB Your Bank for Life. We take the time to understand your unique financial goals and provide personalized solutions. Our decision-makers are accessible, and you’ll have direct access to people who can offer personalized guidance and support.
- Employee Investment: Our employees are our greatest asset. We are committed to their professional development and well-being, fostering a positive work environment that reflects the warmth and friendliness synonymous with Texas hospitality.
Community: Rooted in Where We Live and Work
At TFNB Your Bank for Life, we’re more than just a bank. We’re woven into the fabric of the communities we serve because that’s where our families, friends, and neighbors live too. We believe that by giving back, we can all play a part in making our communities stronger and more vibrant places to call home. We do these in two main ways:
Investing in Local Heroes
We’re passionate about supporting local non-profit organizations that share our values and make a positive impact. That’s why we created Charity Champion, a program that shines a spotlight on these incredible organizations and empowers them to thrive. Through Charity Champions, we’ve provided free marketing campaigns and leadership training to over 63 deserving nonprofits, helping them reach new heights and better serve our community.
Encouraging Volunteer Power
Our commitment to the community extends beyond financial support. We encourage our employees to volunteer their time and talents to causes they care about. It’s a chance to give back, connect with neighbors, and make a real difference.
Authentically Ourselves: Texas Charm and Hospitality
At TFNB Your Bank for Life, we believe in building genuine connections with our customers. Unlike some banks with a formal, buttoned-up atmosphere, we embrace a more approachable and authentic environment. While we can certainly dress professionally when the situation calls for it, you’ll often find our team members sporting jeans and boots — a reflection of our down-to-earth Texas spirit.
This authenticity extends beyond our attire. We take the time to get to know our customers on a personal level and understand their unique financial goals by taking the time to hear their stories. We believe banking should be a positive experience, and we strive to create a welcoming and friendly atmosphere where you feel comfortable asking questions and discussing your financial needs.
A Legacy We’ll Build On For the Next Century
This glimpse into our core values is just the beginning. At TFNB, we’re committed to building a legacy that extends far beyond the next century. We’ll do this by continually innovating, providing exceptional service, and being a positive force for the communities we call home.
Join the TFNB Your Bank for Life Family
Experience the difference for yourself. Whether you value the convenience of online banking or the personal touch of in-branch service, our user-friendly technology and friendly staff are here to serve you. We’re confident TFNB can be your trusted financial partner for life.
Become part of our family and discover why so many Central Texans have chosen to partner with us for over 135 years. Visit us online or at one of our convenient locations in McGregor, Waco, or Woodway/Hewitt. We look forward to welcoming you.
If you have any questions or would like to know more about our banking solutions, contact us at 254-840-2836
